“Escape to Jamaica” Instagram Live series delivers a taste of the destination

By Jamaica Tourist Board (JTB)

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(PRESS RELEASE) – The Jamaica Tourist Board (JTB) is using its digital platform to deliver a virtual care package to uplift and inspire followers around the world currently practicing responsible social distancing.

On Friday, April 3 at 9:00 pm ET (8:00 pm Jamaica time), the JTB will kick off its “Escape to Jamaica” Instagram Live series featuring one of Jamaica’s leading disc jockeys, ZJ Sparks. The popular ZIP 103 DJ will host a dance party spinning the latest reggae and dancehall hits live from Jamaica, helping viewers chill and unwind after another week of social distancing.

“Escape to Jamaica” will occur weekly on the JTB’s Instagram channel. In addition to sharing irie vibes, the series will also feature live cooking demos and pre-recorded wellness sessions. The first wellness session will be on Monday, April 6 at 9:00 am ET (8:00 am Jamaica time), with Empress Thandi Wise, Certified Yoga Instructor from Rasta Wellness Centre and Jakes Hotel. On Wednesday, April 8 at 6:00 pm ET (5:00 pm Jamaica time) the cooking demos debut with Andre Fowles, Food Network Chopped Champion and Culinary Ambassador for Miss Lily’s in New York, Negril and Dubai.

“We’re aware that people from all corners of the globe may be in need of an escape with what’s happening right now. With this live series, Jamaica offers a virtual getaway through our music, cuisine, culture, warm people and that unmistakable Jamaican spirit,” said Donovan White, Jamaica’s Director of Tourism. “Since visitors are unable to come to us at the moment, we want to bring the “Heartbeat of the World” to their homes. Jamaica will be here to welcome travelers when the time is right. We want our followers to know we can only get through this together.”

Following is the current schedule of the “Escape to Jamaica” series, with additional dates to be announced:

April 3: ZJ Sparks – Zip 103
April 6: Empress Thandi Wise – Certified Yoga Instructor, Rasta Wellness Centre and Jakes Hotel
April 8: Chef Andre Fowles – Food Network Chopped Champion and Culinary Ambassador for Miss Lily’s in New York, Negril and Dubai
April 10: DJ Delano – Renaissance Disco
April 15: Rousseau Sisters – Jamaican Sisters, owners of SummerHouse in Kingston and Authors of Provisions, The Roots of Caribbean Cooking
April 17: ZJ Chrome – Zip 103

To participate, be sure to visit the JTB’s Instagram account at www.instagram.com/visitjamaica. Join the conversation with #EscapetoJamaica.

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