ECCO demands more local airplay

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ECCO demands more local airplay
ECCO members at AGM.
ECCO members at AGM.

PRESS RELEASE – At an Extraordinary General Meeting of the Eastern Caribbean Collective Organization for Music Rights (ECCO) Inc., it was revealed that out of a sum of Two hundred and sixty thousand ($260,000.00) dollars available for distribution to members, less than ten(10%) percent  would be distributed amongst local artistes.

This is so because, it is claimed,  that the majority of radio stations in St. Lucia play mainly foreign music during their program hours.

The Directors present at that meeting, which was held at the CSA centre, Sans Souci, suggested that the only way that this damning statistic can be reversed is for our radio DJ’s to play more local music and directly challenged members to  develop some form of strategy to get those DJ’s to include more local musical content on their programs.

Whereas this might be a good suggestion, I am of the view that it leaves too much to the discretion of the Disc Jockeys who have, over time, developed this love, affection and appetite  for foreign music except, perhaps ,at carnival time.

I would like to suggest ,therefore, that the Government makes an intervention in this matter by first, through the Minister  responsible for  Information and Broadcasting, directing the officials of the State-owned  Radio Station(RADIO ST.LUCIA) to ensure that at least forty(40%)percent of the music played on this Station every day is of local content.

Secondly, and after my discussions with a reputable Trade Advisor, I would like to recommend that in order to be issued with a license to operate a Radio Station the applicant must agree that at least forty (40%) percent of the music played on his/her Radio Station must be of local content.

Our music is a   product of our creative writers, singers, arrangers etc. and just as the Government can, by way of policy, guarantee that importers of poultry and pork must first purchase about thirty percent of these local products before a license in approved for the importation of these foreign meats, the same can be done to guarantee that our locally produced music is given such protection.

All members of ECCO should be ready to lobby their respective parliamentary representatives in that regard.

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10 COMMENTS

  1. as we dont know much about unity fm but this is one of the local radio station that play's more local music in st lucia because we play all songs from the local artist as long as it's clean. if any one here don't know about this radio station you can search for them online and send your you music to them.

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  2. If you play your local music all the time, you will like it. To like a song is to listen to it more once. If it is played more than once other will be a local favourite.

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  3. Be it known that St Lucia is the only island in the Caribbean that plays every island's music. I have tuned in to all of the Caribbean stations and each one of them play only their local music. If a Trinidadian sings on a St Lucian song Trinidad will never play the st Lucia version no matter how good it sounds to them. No matter how shitty the jamaican song sound Jamaica plays it like there is no more artist in the world. This because these islands love their own and not yours. Love your own and help your local artists make it like the others. Peace!!!

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  4. How can you determine what is "rubbish" if you don't even give the artists a chance to express. I'm very sure the ones against obligatory local airplay has no clue what local artists even sound like. Prejudice against their own people. SMH.

    Saint Lucians are talented people.

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  5. My sentiments exactly. Obligating radio stations to play poor quality music simply because it is local is a totally ridiculous idea. And it doesn't encourage St. Lucian artists to improve their quality of music, as such, this would hinder the artists' growth more than anything

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  6. While you at it why not suggest to government that they demand criminals reduce crime by 40%.

    What a ridiculously dumb suggestion. How can you force people to play what people don't want to hear? ECCO please move your operations to North Korea because you fail to realize that people in St Lucia have the freedom of choice.

    I've heard artists publicly announce that your organization owes them money, why don't you address that issue instead?

    If the artists want their music played as much as foreign music then they need to not only make music to a better standard than foreign music but also market it just as well. Better management would probably help a lot of the artists because there is good talent. However, there is loads of rubbish which just gets the courteous wink and the gun. Back to the drawing board folks...peace!

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    • My sentiments exactly. Obligating radio stations to play poor quality music simply because it is local is a totally ridiculous idea. And it doesn’t encourage St. Lucian artists to improve their quality of music, as such, this would hinder the artists’ growth more than anything

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  7. i'm hoping that 10% was music worth being paid royalties to. the local music in st lucia has dropped it's standard. we don't have writers like before the songs are like 4 to 8 word right through for the 3 minutes. when it started people thought lucia was rising but it always had it's downfall. especially when you get more sensible content from outside.

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  8. If R.S.L is forced to play 40% of its music from local content, its listenership would drop by 40% and advertising revenue would drop by 40%. The D.Jays only play foreign content because that is what their audience want. if it was'nt so, they would be tuned off we have too many choices.

    Get with the programme either the artists give us what we want to hear or they get to wait in line. you cannot legislate listening choices.

    G.J

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