PRESS RELEASE – As a socially conscious corporate citizen Digicel on Sunday joined with First Caribbean International Bank in the fight against cancer in hosting the fourth annual ‘Walk for the Cure.’
Walk for the Cure is organized to help raise funds for the care and support of those affected by cancer across the Caribbean, however domestically aid raised goes towards the St. Lucia Cancer Society and Faces of Cancer.
With a staggering increase in the number of cases of cancer diagnosed annually, Digicel joined the fight to help promote cancer awareness and to contribute to reducing the stigma attached to persons affected with the deadly disease. The walk which coincides with the Canadian Breast Cancer Foundation Run for the Cure, saw hundreds of participants commencing the walk from Rodney Bay and culminating at Pigeon Island.
A symbolic moment of balloon releases was held as part of the activities to culminate the walk. Sponsors, FCIB staff and walkers alike, released a series of purple and pink balloons to honour those who have lost their lives in the fight and to those who continue to fight so courageously.
Digicel’s Country Manager, Siobhan James-Alexander, whowas among the hundreds who walked for the cure commented,’ At Digicel we understand the importance of being part of this fight, we all in one way or another have been affected directly or indirectly by this disease. The funds raised through this venture can truly help save a life, it can help a mother live longer to experience life with her kids, a father continue to be a source of security to his family, a child can get to truly blossom and live a fulfilled life and have an extraordinary story to tell of being victorious in this fight. Therefore, Digicel will continue to support such ventures, we will continue to support this fight and we will continue to help save lives.”
Digicel encourages all those in the fight against cancer to continue to maintain a spirit of courage and resiliency and pleads out to more St Lucians to join in the fight.