Digicel ‘turns up’ for cricket played louder

Digicel ‘turns up’ for cricket played louder
2017 Hero Caribbean Premier League - Trinbago Knight Riders v St Kitts & Nevis Patriots
2017 Hero Caribbean Premier League – Trinbago Knight Riders v St Kitts & Nevis Patriots

(PRESS RELEASE VIA SNO) – The biggest party in sport is back as the Hero Caribbean Premier League bowls off, with the Trinbago Knight Riders against the St. Lucia Stars on August 8th at the Queens Park Oval in Port-of-Spain, Trinidad and Tobago.

Since 2013, Digicel has served as a Founding Sponsor, supporting the tournament not just from a development standpoint, but also by introducing a new generation of fans to the game of cricket.

The tournament will take place across seven countries – Trinidad and Tobago, Guyana, Jamaica, St. Lucia, Barbados, St. Kitts and Nevis and Florida in the United States – from August 8th to September 16th. After last year’s nail-biting final game between the Trinbago Knight Riders and the St. Kitts and Nevis Patriots, fans won’t want to miss a single minute of the action and with CPL live coverage on PlayGo, they won’t have to. And for those fans who have to be part of the energy in the stadium, Digicel and CPL have made it that much easier to get tickets, with Digicel stores being used as ticket outlets.

“There’s nothing like being in the stands surrounded by people cheering with you for your team; and this, coupled with the carnival atmosphere of CPL makes it one of the hottest events for the summer. With 34 matches in seven countries over two months, it’s hard to catch all the games in person, so this year we’ve made it easy for our customers through our PlayGo CPL activation plans.

Customers can opt for a season pass or a day pass and watch our dedicated CPL channel with 2018 tournament coverage as well as past CPL games. Best of all, when customers watch the games on PlayGo, they enter to win a trip to watch the CPL finals in Trinidad and Tobago”, said Tari Lovell, Group Sponsorship Manager at Digicel.

Damien O’Donohoe, CEO of Hero Caribbean Premier League said: “The Hero CPL is delighted with the support that Digicel has given us since the tournament started in 2013. Just like CPL, Digicel is a massive part of Caribbean culture and the Caribbean economy. Staying in touch is such an important part of us delivering a world-class event and Digicel and their communications network are how we make this happen. CPL would not be possible without the support of the number one communications network in the Caribbean. It has been a brilliant partnership for CPL and long may it continue.”

Across the region Digicel will be setting up retail outlets at each CPL game allowing fans easy access to LTE plans, bundles, credit and phones. Specifically, in St. Lucia, when customers TopUp $15 or more, Pay their post-paid bill or join the Digicel family they can win tickets daily to the games. Digicel’s social media pages will keep fans up to date on all the games and giveaways, and provide an exciting behind the scenes look at the culture of each country through our online content series, FanView.

Matches in St. Lucia will take place from August 16th to August 25th at the Darren Sammy Stadium. The competition and camaraderie among the 2018 teams indicate that this year will be bigger and better so fans can get ready for Cricket Played Louder.


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