Digicel supports Junior Achievement

Digicel St. Lucia

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Digicel’s Sergin John Baptiste presenting Junior Achievement’s Agnella Joseph with a check for another year’s support to the JA programme

As Junior Achievement St Lucia continues to nurture and develop young entrepreneurial skills among the youth island wide, Digicel St Lucia has once again committed its support to the programme for another year.

A concept which originated in Colorado Springs was founded in the year 1919 where their sole goal was to teach students financial literacy, work readiness, and entrepreneurship. Serving a worldwide base this interesting leaning concept was initiated on the shores of St Lucia in 1996 as a project of the St Lucia Chamber of Commerce, Industry and Agriculture.

Junior Achievement of St Lucia (JA-SLU) is a non-profit organization which operates under the patronage of The Governor General Her Excellency Dame Pearlette Louisy and a Board of Directors which is drawn from local businesses, educational and government sectors and is licensed as a franchise of its parent company, Junior Achievement Worldwide. Since its inaugural launch in St Lucia many successes have been derived for this programme.

Appealing to both primary and secondary student’s island wide, this programme teaches students to develop a sense of work independence. It further fosters work-readiness, entrepreneurship and financial literacy skills, and uses experiential learning to inspire students to dream big and reach their potential. These ideals speak volumes to Digicel’s brand campaign ‘Be Extraordinary’ as we all have a bit of extraordinary in us.

Digicel has always led the charge on youth development and educational advancement. Giving aid to different programs which seek to challenge the young minds and place them on a path to independence is one of the major reasons for supporting Junior Achievement St Lucia. Leaving school and having firsthand knowledge as to how to go about creating your own business allows more youth to contribute positively to the St Lucian economy.

“Junior Achievement teaches so many practical skills to future entrepreneurs”, expressed Kerchelle Jn Charles Marketing Manager Digicel St Lucia. “The programme inspires students to develop competitive skills, confidence and allows practical application of all business studies. It pushes participants to achieve at the highest level, never to give up and continues to motivate to be successful. These learnings are important and stems from the core at which Digicel decided to give financial support to this St Lucia Junior Achievement program for 2013.”

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