Digicel spreads its platinum Jazz sponsorship support across the country

Digicel spreads its platinum Jazz sponsorship support across the country

The newly re-branded and re-energized Saint Lucia Jazz and Arts Festival reached its climax two Sundays ago but the high continued for patrons of Exotic Events’ first ever Jazz party dubbed ‘Atmosphere.’

The event, which caught the attention of the festival’s platinum sponsor Digicel, St. Lucia’s bigger, better network, did not fail to impress. It was the second in a series of events being put on by the events company, which comprises young professionals who recognized the need for high-end all-inclusive events on the island.

The first was held at the Pigeon Island National Landmark and featured the renowned DJ Private Ryan out of Trinidad and Tobago and St. Lucia’s own, popular producer, soca artiste and radio announcer, Sir Lancealot. Both DJ’s were again out in full force last week Thursday at the super exclusive Villa Casa Blanca at Bellevue.

“This collaboration with Exotic Events provided yet another opportunity to demonstrate how Digicel infuses intrinsic value to the festival via support, for not just main stage jazz, which we have done for five years, but for the many other jazz-related activities that add to the unique experience that is Saint Lucia Jazz & Arts Festival,” says Kerchelle Jn Charles, marketing manager at Digicel.

Patrons at the event were treated to a wide variety of drinks and an even greater diversity of culinary delights from the island’s French, European, African and Caribbean influences. Robust support from the initiative also came via a collaborative partnership with Brydens and Partners, which mounted a Grey Goose Bar, featuring signature Grey Goose cocktails as well as a Veuve Cliquot lounge area. Other premium brands, such as the newly opened all-natural organic fruit smoothies Felly Belly as well as Ferrands Ice Cream were served.

Organizers of the event explained that the rationale behind the planning of the activity was to create avenues that enhanced the Jazz and Arts Festival.

“The idea is to have patrons of the festival arrive earlier so the benefits to the island’s economy are compounded through longer stays and more activities to spend on,” said an Exotic Events spokesperson.

The activities put on by Exotic Events forms part of a comprehensive package of support by Digicel for the just ended 2013 Saint Lucia Jazz & Arts Festival.  That support included Main Stage, Jazz in the South coordinated by Labowi Promotions, Jazz on the Grill at Fire Grill restaurant in Rodney Bay, Jazz on the Bay at Marigot, and Digicel’s endorsement of two rising musical ambassadors, Keitje Greaves (trombonist) and Yannick James (violinist), both of whom have demonstrated tremendous potential.

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