Digicel continues its support of the Atlantic Rally for Cruisers (ARC) with an investment of over EC$100,000 in cash and kind.
The 1,250 brave souls of sailors from around the world can expect an arousing welcome by platinum sponsors Digicel when they enter the Rodney Bay Marina on the completion of their 2,700 mile journey across the Atlantic!
This is the fifth consecutive year that Digicel has been privileged to be the platinum sponsor of the Atlantic Rally for Cruisers. This marks the 27th edition of the world’s most popular trans-ocean rally, and once again the Digicel flotilla of crafts will meet and escort the sailors into the safety and serenity of the Rodney Bay Marina.
At a press conference held last week, the marketing manager of Digicel St. Lucia commented: “ARC 2012 promises to be bigger and better than ever before and Digicel is working closely with SLTB and IGY to provide a unique experience to the visitors.”
Embarking on a 2,700-mile journey across the Atlantic is no easy mission. You need a good boat, a good sailing plan and a sense of adventure. Sailors can expect weather of just about any kind over the two to three weeks of the trip. It’s risky, but to those who embark on the journey it’s often a fulfillment of their dreams of conquering the Atlantic Ocean in a small sailing vessel.
The bravery, determination and mission of the ARC participants is similar to one undertaken by Digicel just over nine years ago, when we embarked on bringing better value, better service and care, and a bigger, better network to as many persons as possible here in St Lucia and the wider Caribbean. That mission was no less arduous against an incumbent of over 100 years, but like theirs has proven more fulfilling and enjoyable.
While here in St Lucia, the visiting sailors will stay connected with family and friends back home via the services of the ‘Bigger, Better Network’, whether they do so on their favourite social network or simply make calls. Whichever they chose they can always expect the best value and best service for which Digicel has become renowned.
Digicel is once again pleased to support ARC which provides St Lucia with international exposure and assists our partners at the St Lucia Tourist Board in achieving their objective of attracting more visitors and investors to the island.
At Digicel we understand that the adventure in a great mission is not at the conclusion, but during the mission and join in wholeheartedly to congratulate all involved in making this another successful ARC.
Next year, the mission continues and we once again plan to be there!