Digicel and Pinehill team up to promote better health

Digicel and Pinehill team up to promote better health
Digicel's Sergin John-Baptiste at the Phinehill Funwalk Press launch with Phinehill Brand Manager Dahlia Guard
Digicel’s Sergin John-Baptiste at the Phinehill Funwalk press launch with Phinehill Brand Manager Dahlia Guard.

Digicel and Peter & Company are set to produce the healthiest and most fun-filled event in the history of St. Lucia – the highly anticipated Pinehill Fun Walk.

As platinum sponsor of the 14th staging of the Pinehill Funwalk, Digicel is looking forward to an extraordinary turn-out from St. Lucians from all walks of life for this year’s event.

Pinehill funwalk is traditionally a highly participatory affair supported by thousands of St. Lucians, both young and old. The focus of the venture is raising awareness of the public to the importance of health living and exercise done in a relaxed and fun atmosphere.

Organisers are using a route that incorporates fun and somewhat of a challenge to participants. Those registered will trek from the Vigie Playing Field in Castries to the Pigeon Island National Landmark via the Gros Islet Highway.

There are over 50 prizes to be won including the grand prize of a trip for two to London complements Virgin Atlantic. Digicel is providing customers a wonderful opportunity to win a high-end handset coupled with a weekend for two at one of the inland’s leading resorts Windjammer Landing. Customers simply have to text the word “Pinehill” to the short code “XXXX” to win.

A Health Fair will greet all who cross the finishing line at the Pigeon Island National Landmark as a host of local spas, gyms and wellness associations will exhibit their expertise and also give participants an opportunity to ask questions, gain healthy lifestyle tips and sample healthy products. This year will see the introduction of “Health is Wealth” a male and female push-up competition.

According to Kerchelle Jn Charles, marketing manager for Digicel St. Lucia, “The Pinehill funwalk marks Digicel’s continued commitment to supporting Health and Fitness activities on St. Lucia. Being unhealthy or unfit will only curtail one’s ability to do extraordinary things. While Digicel continues to deliver great value to all customers, it is also our social corporate responsibility to ensure that the health and wellness of customers remains paramount. Our support for initiatives like these demonstrates our resolve to engendering a positive mental attitude, backed by a way of life, which lends itself to proper health and wellness.”

The Pinehill funwalk will be held on August 18 and commence at 6:30 am. Digicel encourages all to go out in large numbers and support this worthwhile venture. Admission is $20, $15 if you sign up with your company.

Registration can be done at Peter and Company Cul De Sac, Wet and Cold Express on Mongiraud Street and Radio Caribbean International in Sans Souci.

Start your healthy living today and register for this year’s Phinehill Funwalk.


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