It was a party atmosphere charged with excitement and eager anticipation as members of the Caribbean Premiere League (CPL) Twenty/20 Cricket St. Lucia franchise team met and greeted sponsors, CPL officials, teammates and members of the media.
Dubbed ‘St. Lucia Zouks’, the team to be stationed here and captained by Darren Sammy, took centre stage at the local launch of the highly anticipated regional tournament on Thursday, July 25, at the Beausejour Cricket Grounds.
Addressing the audience via a pre-recorded broadcast due to him being off island in preparation for yet another competition was Darren Sammy, Digicel’s endorsed sports ambassador. He spoke in glowing terms about being appointed captain, his team’s composition and their chances of raising the champions’ trophy at the end of the tournament on August 24 in Trinidad and Tobago.
Limacol CPL, branded as ‘The Biggest Party in Sport,’ the upcoming tournament for which Digicel is an official partner, will be red hot as six teams from six countries do battle for cricketing supremacy over 24 matches. Excitement for the tournament, which is expected to bowl off in less than a week, is building steadily.
Endorsing the Limacol CPLT/20 tournament and hinting to it as one that will be colourful, conch-shelling blowing with predicted nail-biting endings, Digicel Country Manager Holly Hughes-McNamara noted: “Digicel’s support for sporting development in the region has been unwavering. This has been proven not only in support for regional cricket in terms of sponsorship for the West Indies cricket team, but in our support for sporting icons like Darren Sammy, and now critically, our support as an official partner for this exiting and full-filled Limacol CPL Twenty/20 Tournament.”
From the very first ball that will bowl off in Barbados later this month on July 30, to the three matches on August 6, 8 and 10 at the Beasejour Cricket Grounds (BCG) in St. Lucia, to the finals over in Trinidad and Tobago on August 24, this three-week long Limacol CPL Twenty/20 will place regional and world attention on St. Lucia.
Digicel is spearing no effort to ensure St. Lucia REPRESENTS to the rest of the region and indeed the world, when they ‘come to play,’
“Without doubt, the sport of cricket has been the strongest influence uniting the people of the Caribbean. Digicel as another dynamic unifying regional force will pull out all the stops to ensure we deliver what the CPL has been billed as, The Biggest Party in Sport,” noted Hughes-McNamara.
Digicel has rolled out a series of exciting promotions designed to build anticipation and public support for the upcoming tournament. Various promotions will target Digicel customers affording them multiple opportunities to win CPL cricket tickets, smartphones, cricketing paraphernalia, free cash and free credit. Lucky cricket fans will also win fantastic prizes by simply attending the matches with Digicel’s ‘Hot Seat give a-way promotion.’
Digicel has also endorsed the release of ‘Zouks on Fire’…a pulsating soca theme song that embodies St. Lucians collective aspirations, determination to succeed and sheer love of the game of cricket. Featured prominently at Thursday’s launch, the theme song is sung by one of St. Lucia’s leading soca artiste and producer Sir Lance-a lot.
Using engaging radio, TV and newspaper advertising, Digicel has sought to bring the message of the Limacol CPL Twenty/20 to the general public. All are being encouraged to come support St. Lucia Zouks as they help make possible ‘The biggest party in sport.’