PRESS RELEASE – With the month of August being designated Chocolate Heritage Month here on Saint Lucia, the island’s Culinary Ambassador Chef Nina Compton-Miller has become the focal point of a major marketing initiative by the Saint Tourist Board (SLTB).
The now internationally acclaimed Chef Nina who was the first runner-up and fan favorite in the last “Top Chef New Orleans” series, last week participated in a media blitz that included a media and travel agent dinner, an online chat and a series of media interviews across the ‘Big Apple’, New York, USA.
Deputy Director of Tourism, Mrs. Tracey Warner-Arnold who accompanied the home grown cooking sensation and now food connoisseur on the intensive media blitz in the greater New York area, says “Chef Nina attracts tremendous attention and love from media and consumers alike. Her unique creations, often highlight the homegrown ingredients and bring to life Saint Lucia’s rich agricultural heritage.”
In setting a platform to engage and educate new audiences throughout August, Chef Compton will lead the charge for the SLTB in celebrating Saint Lucia’s Chocolate Heritage Month, sharing chocolate-inspired recipes and highlighting the many ways to enjoy the beloved spice on-island.
“Cacao has been cultivated on Saint Lucia for hundreds of years,” explains Compton. “It is one of the island’s most notable foods and it’s extraordinarily versatile. Saint Lucians use the spice in everything from cocoa tea for breakfast, to a rub for fish and meats.”
In honor of Chocolate Heritage Month, Chef Nina, following on from her media blitz in the ‘Big Apple’, escorted a food inspired press trip to Saint Lucia. The press group experienced chocolate infused meals, chocolate spa treatments and made their own chocolate along the chocolate heritage trail of Saint Lucia. The Saint Lucia Tourist Board has launched an interactive chocolate heritage trail on stlucianow.com, chocolate-inspired lodging packages, and a Chef Nina Compton-Miller Pinterest Board featuring her favorite chocolate-infused recipes.
The July 28-31 media blitz included discussions with an ‘A’ list of food and lifestyle oriented US-based publications among them City Grit, Outside Magazine, Self Magazine, Food & Wine Magazine, Brides Magazine and Travel & Leisure. The on-island press trip featured a group from Fodor’s Magazine, a writer for Bon Apetit, Food Republic, Fly ‘n Dine, The Boston Globe and theLoop.ca
For more information about the island of Saint Lucia call 1-800 456-3984, or 1-888 4STLUCIA or visit www.saintlucianow.com