PRESS RELEASE – With the start of the New Year comes the launch of a new initiative by the Caribbean Tourism Organization (CTO) – 2016 The Year of Romance in the Caribbean – which celebrates everything romantic about the region.
Through the campaign, CTO and its member countries and hotels will highlight the Caribbean as the leading choice for a romance vacation for consumers and travel planners selling the region.
“With over 30 destinations to choose from, the Caribbean region provides the perfect backdrop for a romantic getaway highlighted by pristine beaches, secluded accommodations, an abundance of land and water activities, top-notch spa services and personalized attention that meets the needs of the most discerning traveler,” said Hugh Riley, secretary general of CTO. “The Year of Romance in the Caribbean will spotlight the romantic features of our region beyond the traditional times of year such as Valentine’s Day. A romantic theme is easily embraced by all of our member destinations 365 days a year,” Riley noted.
Throughout the year, CTO in cooperation with its private sector partner the Caribbean Hotel & Tourism Association; will assist member countries with an assortment of ideas which can be implemented around the theme of romance to appeal to consumers, travel agents and tour operators. Innovative ideas will be developed around:
♥ First-time or second-time marriages and the renewal of vows
♥ The most romantic locations to “pop the question” or to say “I do”
♥ Inviting celebrity couples to get married in the Caribbean
♥ Revisits by couples who were married or honeymooned in the Caribbean
♥ Couples celebrating milestone anniversaries
♥ Gift registries of romantic vacations in the Caribbean
“We anticipate that in addition to the ideas we provide our members, the countries and hotels will develop their own plan of action for promoting romance in their individual destinations,” said Riley adding: “The theme is inclusive of our partners, both public- and private-sector. Caribbean hotels, travel agents and tour operators are urged to create their own romantic ideas or adopt ones being embraced by the destinations. We envision airline partners getting involved with their own ‘love is in the air’ offers and recognizing bridal parties onboard who are heading to a destination wedding in the Caribbean. We think video bloggers too will get involved in featuring the winners of the most romantic ideas.”
CTO envisions 2016 The Year of Romance in the Caribbean as a catalyst for sellers and promoters of weddings and honeymoons, bridal publications and websites as well as wedding planners and service providers at the destination end.
2016 The Year of Romance in the Caribbean will be promoted through social media and traditional media channels and will create opportunities for travelers and vacation planners to share their experiences and ideas of a romantic Caribbean vacation throughout 2016.
About the Caribbean Tourism Organization
The Caribbean Tourism Organization (CTO), with headquarters in Barbados and offices in New York and London, is the Caribbean’s tourism development agency comprising membership of the region’s finest countries and territories including Dutch, English, French and Spanish, as well as a myriad of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year round, warm weather destination, and its purpose is Leading Sustainable Tourism – One Sea, One Voice, One Caribbean.
Among the benefits to its members the organization provides specialized support and technical assistance in sustainable tourism development, marketing, communications, advocacy, human resource development, event planning & execution and research & information technology.
In addition the CTO, in partnership with the Caribbean Hotel & Tourism Association, jointly and equally owns the Caribbean Tourism Development Company, a marketing and business development entity dedicated to promoting the Caribbean brand worldwide.