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PRESS RELEASE – Following discussions between the Carnival Planning and Management Agency (CPMA) and its various stakeholders, the agency has opted to regulate television coverage of the 2014 Lucian Carnival festivities, with the exception of the Inter-Commercial House Calypso competition.
The CPMA has indicated that this move serves to bolster the gate receipts of Lucian Carnival’s signature events, which have traditionally aired live on television, and in some instances via web streaming platforms. All shows will, however, continue to be broadcasted live via the festival’s various radio partners.
Lyndon Arnold, Chairman of the CPMA, further highlighted the importance of this decision stating, “We have been entrusted with the legacy of Lucian Carnival, a responsibility that we have taken very seriously. We want to ensure that all of our cultural components continue to thrive, and profitable shows are integral to this goal.”
Spectators are as critical to the energy and dynamics of an extravaganza such as Carnival generates, Arnold said, citing the component of mobile technology as one platform by which offsite viewers have access to real-time views of the shows.
Against the consideration, and in view of the ultimate goal of ensuring that Lucian Carnival is monetised for future sustainability, streamlining the extent of live coverage is strategic to securing the business of Carnival, Arnold said.
“This is not just with the event organisers and their investment in mind, but also for ensuring these spectacles remain premium both in entertainment value and in their long-term viability as cultural products. But we cannot achieve this if no one comes to play the role of spectator and give that element of energy to the production.”
The CPMA gives the assurance however, that the festival’s lynchpin, the parade of the bands on July 21 and 22 will still be broadcast live via Lucia Carnival television and radio partners.
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