CONCACAF is sending its Head of Marketing Development Programmes for Member Association, Dr. Julian Staniscules, to assist the St. Lucia Football Association (SLFA) in its marketing and re-branding efforts.
He is due to arrive in St. Lucia on Wednesday, April 10, 2013.
President of CONCACAF Jeffery Web said “in our constant effort to provide an increased level of service to St. Lucia Football Association, CONCACAF has established the Marketing Development Program in order to assist all MA in achieving their short and long-term goals, while maximizing opportunities locally and within the region in order to further the goals of our football family. This initiative’s collective approach will be key to enhancing the outreach opportunities for the Development and establishing unity within our confederation”.
President of the SLFA Lyndon Cooper said: “The Marketing Development Program is designed to assist with the development of a compressive communication, sales and marketing strategy by creating an integrated platform that will support all of our activities, including communications, positioning and branding. The program is intended to cooperatively create an enhanced level of marketing communications and integrate it to all the CONCACAF MA’s programs and to CONCACAF’s platform in order to unite the region and grow.”