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The Coconut Bay Beach Resort and Spa has formally launched its Hotel Executive Club (HEC), a grouping which primarily consists of local business executives.
According to a press release, the club was designed to nurture and develop a special relationship between the hotel and what it coined as ‘quality’ local clientele.
About 120 executives turned up to the three-hour launching ceremony which took place at the resort on July 11, 2013.
The hotel’s general manager Mark Hawken in addressing the launch said it was the policy of the resort “to embrace and entertain local guest who would maintain the high standards and values of the hotel.”
He highlighted that hundreds of local clients are accommodated by the Coconut Bay Resort and Spa every year, and hence the HEC was being introduced to deepen and refine relationships with these clients.
According to the press release, members of the club will benefit from discounted family weekend stays, staff retreats and conferences as well as annual staff parties, among other treats.
Members come from a wide cross-section of sectors which include the bar association, senior public servants, the banking, manufacturing and medical sectors.
Guests were treated to cocktails and drinks and were entertained by a blues and jazz ensemble. A few special guests benefited from a lottery draw which allowed them win prizes such as body massages, jewellery and weekend passes at the hotel, the release said.
“Coconut Bay Beach Resort and Spa is excited about cultivating a healthy and productive relationship with its Executive Club members. The Hotel will continue to develop mutually beneficial relationships with local guest who form a key segment of its market,” the release added.