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Again this year, employees, their friends and families will take part in the event, in a bid to raise awareness of and support for the fight against all types of cancer.
CIBC FirstCaribbean’s 17 businesses across the Caribbean will either host their own event or will join one of the national cancer organizations, many of whom are hosting events between the end of September and the first week in October.
CIBC FirstCaribbean first organized the event last year as part of its 10th anniversary activities. Its parent company in Canada, CIBC, is in its 17th year as the title sponsor for the Canadian Breast Cancer Foundation CIBC Run for the Cure, after which this series of events is fashioned.
In 2012, 13,000 CIBC employees, their families and friends, took part in the Canadian Breast Cancer Foundation CIBC Run for the Cure as part of Team CIBC. Team CIBC contributed over $3 million through the collection of pledges, fundraising events and contributions from the CIBC Pink Collection™ to the national total of over $30 million raised in 2012.
Nearly 3,000 CIBC FirstCaribbean employees and their families joined together for the walk events and in the end the company was able to donate just under $30,000 US to cancer organizations around the region, in support of the work they are doing with cancer patients in the Caribbean.
This year, there is even more emphasis on fund-raising, as CIBC FirstCaribbean offices organize activities among their staff and in some cases their customers, to raise as much as they can towards the cause.
CIBC FirstCaribbean employees will each contribute $10 as registration for the Walk for the Cure scheduled for Sunday October 6th. Other fundraising activities are scheduled for the days leading to the walk.
These include cake and breakfast sales in the various branches as well as Wednesday Dress Up Days and Pink Fridays where participating employees will contribute $5 towards the cause and come to work dressed in pink attire to raise awareness of customers and the wider public of the prevalence of cancer in our society.
Customers can also contribute towards the cause by placing donations in piggy banks located in all branches or through donations to the Comtrust Foundation Account #106548136.
Country Manager, Mauricia Thomas Francis noted, “Non-communicable diseases are on the rise and are among the leading causes of death all over the world with cancer being one such condition prevalent in the Caribbean. Cancer negatively impacts families regardless of ethnicity, socio-economic status and gender and can touch any one of us at any time, either directly or indirectly.”
“It is important for us to not only encourage those battling the condition, but to support cancer survivors and remember those who have lost the battle. Our Walk for the Cure this year aims to raise funds to support our local cancer associations: The Faces of Cancer and the St. Lucia Cancer Society which have been diligently working to support cancer patients, survivors and their families. We at CIBC FirstCaribbean are gratified to be able to assist these organisations in making a positive impact in our society.”
CEO, Rik Parkhill, noted: “We are extremely pleased to be involved in another worthy cause to build awareness of a disease that impacts all of us. We know from the stories you have shared that the spectre of cancer touches all of us in some form, whether it’s a family member, friend or colleague, or the reality that some of us are afflicted by and bravely battling this disease. CIBC FirstCaribbean supports all efforts to raise the public’s awareness of all types of cancer, including early detection, treatment and the urgent need for a permanent cure. All of our efforts as part of our walk activities will therefore promote wider efforts to raise awareness.”
The bank has established a number of accounts at its branches across the Caribbean, into which the public may deposit their donations.
The account number for St. Lucia is 106548136.