A press release states that public lament about the low success of the association’s sponsorship drive this year led to the gesture. The bank last week presented a check to the organization which will go towards the hosting of this year’s Panorama.
The Pan Association’s Julian Calderon welcomed the contribution and noted that it was not common for institutions to extend financial support outside of a formal request for sponsorship, the release said.
Bank Manager Mauricia Thomas-Francis cited cultural and social importance of pan music to St. Lucia and the region as reasons for the sponsorship.
“Pan is a Caribbean phenomenon, one which our region proudly gave to the world. That alone is reason to support any efforts to celebrate the playing of pan music. But also, consider the impact that the local pan movement has had on the lives of communities, on youth, and indeed how pan has broken the barriers of class to become a great equaliser. As a Bank we stand for these principles – achieving together,” she said.
The bank is also sponsoring the youth stilt walkers segment in the Saint Lucian Spirit carnival band.
Over the last five years or so, what was a dying art has gained momentum through the efforts of dedicated cultural groups. The art-form is subscribed to primarily by youth, a priority focus of the Bank’s community outreach programme, the release said.
“In that regard, CIBC FirstCaribbean is happy to support any programme that facilitates artistic development and knowledge transfer, and that inspires and motivates young people to take up the torch of tradition and carry it high,” Francis concluded.