CDF completes rebranding

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CDF completes rebranding
Kennedy Samuel
Kennedy Samuel

The Cultural Development Foundation (CDF) is pleased to announce the completion of its rebranding process.

Established in April 2002, the CDF is revitalising and reenergising its brand to include outreach to a new generation of artists, cultural activists and Saint Lucians generally, whilst working on its key mandates.

The rebranding coincides with the organisation’s strategic vision which is about repositioning the CDF. It reflects a desire to focus on qualities that differentiate the CDF and its responsibility to build a more creative and culturally responsive environment.

The rebranding follows a period of expansion for the CDF and will include a new website using the new visual identity. “Our brand name and logo are important indicators of who we are and what we stand for,” Kennedy Samuel, executive director of the CDF says.

“Now we are taking the opportunity to strengthen and modernise how we represent to our clients, and how we represent ourselves locally and in the Diaspora, our people and the communities in which we operate.”

The new branding is a key component of the organisation’s comprehensive transformation that began in 2012. It is composed of a striking new visual identity, revised colour palette, and refreshed logo. The new logo, mission and vision will be unveiled at a formal launching ceremony at the National Cultural Centre on Wednesday .

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