Digicel in collaboration with Cutty Ranks Barber Salon is providing FREE haircuts to underprivileged children in the North , Central and South of the island in an effort to encourage pride in appearance and better hygiene practices. Digicel realized proper hair care is important for children in a variety of ways. Not only will proper hair care teach a child about hygiene, it will start a lifelong pattern of good grooming and pride in personal appearance. Additionally, hair care can help a parent detect in their child health problems like head lice and scalp infections and even can indicate poor nutrition. With this in mind, Digicel partnered with young business man Mr. Bannah Suffren owner of Cutty Ranks Barber Salon, located in Castries to bring to life a \u201cSchools Hair Cutting Program\u201d.\u00a0 The creation of this programme began in March of 2012 and has a total of 23 schools involved.\u00a0 Providing FREE hair cutting services to kids who do not have the financial means to do so, has been a service Bannah has wanted to provide.\u00a0 Digicel saw the vision of this young barber and decided to give assistance to this worthwhile venture in order to help maximize his services and provide care for the kids. Apart from the financial support given by Digicel, \u201cBarber Cards\u201d were also created to help the kids keep a log of their haircuts. The barber cards are distributed by the principals of the participating schools to the children who are in need of this service.\u00a0 To date over 300 kids are part of the Digicel Hair Cutting Programme. Digicel Hair Cutting Programme facilitator Bannah Suffren said, \u201cThis is just the start of many things to come from this initiative.\u00a0 Giving back to the less fortunate youth of St Lucia and helping them in any way is a passion.\u00a0 Teaching the kids on proper hygiene and hair care is a labour and love and I just enjoy playing part in seeing this initiative manifest.\u201d Digicel\u2019s marketing manager, Kerchelle Jn Charles commented, \u201cTeaching children to maintain their hair will build confidence and will teach them to care for their appearance.\u00a0 Providing financial aid to assist kids who may not on a regular basis take a haircut allows them to feel good about themselves and Digicel is just happy to be part of this initiative\u201d.