Finance/Business

How to manage a successful marketing campaign that meets your objectives

The process of developing and overseeing a campaign for a company’s advertising or marketing program can be broken down into these five steps that a marketing manager must oversee or personally complete: determine objectives; establish a budget; evaluate and select an agency (if you decide to go that route); manage the program; and monitor the program and assess its effectiveness. ...

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LIME strengthens leadership team

LIME has announced four new senior appointments to further strengthen its regional management and customer service structures as the company steps up its drive to deliver even better service to customers and reinforce its position as the Caribbean’s leading telecommunications provider. Geraldine Pitt has been appointed chief executive officer of the LIME Southern Cluster, comprising Saint Lucia, Dominica, Grenada and ...

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Digicel treats children

Over 500 children from the communities of Canaries, Vieux Fort and Dennery enjoyed a visit from Digicel last week. Three Digicel teams went into the respective communities and hosted Christmas parties filled with games, snacks, drinks, music, Christmas gifts, carolling and much more. The Canaries party was held at the Canaries Community hall where over 150 children were entertained by ...

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Lottery agents feted

Lottery agents were treated to food, music and drinks as the St. Lucia National Lottery (SNL) hosted its second annual agent appreciation event on Sunday. All agents islandwide were feted at the Bay Gardens Resort, under the theme “Growing Together”. Agents were rewarded for their performance in sales and other categories and were encouraged to stay motivated. Larry Andrew, chairman ...

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Digicel gives away $25,000

Digicel says it continues to brighten its customers’ Christmas with cash and great prizes. “In keeping with the Christmas promotion theme of ‘Brighten Someone’s Christmas’, Digicel to date has brightened five customers’ Christmas with $5,000 cash each, a total cash giveaway of $25,000,” the company said in a news release. Mary Joseph, a prepaid customer is the latest Digicel customer ...

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LIME awards long-serving employees

Nineteen LIME Saint Lucia employees were recently honoured for long and dedicated service to the company. The employees were recognised for between 10 to 25 years of service. The presentations were held at the company’s corporate headquarters in Corinth. Four employees — Lucius Aimable, a member of the carrier services team; Vernette Edward, store manager; Cyrus Honora, store supervisor; and ...

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Hyacinth Family Foundation spreads Christmas cheer

The  Hyacinth Family Foundation in collaboration with the Salvation Army brought pre-Christmas cheer to the residents of Comfort Bay and needy families from communities in the south of the island on Saturday. The event started with a church service and was followed by a rendition of traditional Christmas carols by members of the Hyacinth family. Director of the foundation Francis ...

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Winds ground LIAT flights

LIAT is apologising to customers travelling to and from St. Vincent and Dominica whose flight schedules have been affected. The company said the inconvenience is due to an increase in cancelled flights and delayed baggage, due to high seasonal winds in Dominica and St. Vincent. Acting Chief Executive Officer Julie Reifer-Jones said the company’s aircraft have tailwind limitation set by ...

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Digicel customer wins phone, cash

Digicel this week identified another lucky winner whose Christmas has just been made brighter. Louise Joseph, winner of the November text to win promotion was awarded $2,000 cash plus a brand new Samsung Galaxy S4 Mini. Joseph, a resident of Castries, diligently participated in the November text to win the “Words in Word” game and captured the number one spot ...

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Stratosphere Muzic teams up with YDEP to spread Christmas cheer

Stratosphere Muzic and the Youth Development and Empowerment Programme (YDEP) have teamed up to spread Christmas joy at the Gros-Islet pre-school. Today, artistes from the Saint Lucian music label including Ricky T, Mongstar, Marie-Anne and Scady Dot P will perform for the 42 students currently enrolled at the school. At the event, the young charges will also be treated to ...

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LUCELEC Generation staff fund Christmas party for special needs children

Members of the St Lucia Electricity Services Limited (LUCELEC) Generation Department have delivered on their promise to fund a Christmas party for students of the Lady Gordon Opportunity Centre. It has been three years since a core group of 13 members of the LUCELEC department began volunteering at the special needs school. To date they have repaired and installed software ...

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Vendors want answers

Dear Sir, As we wind down on the year 2013 and will be welcoming the New Year, we the vendors are frustrated and wondering what plans if any the Castries City Council has to solve the vending problems, other than to raise the vending price in the new year. We the vendors just got confirmed news that the Castries City ...

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Rhythm & Spice Festival 2013

In partnership with the Saint Lucia Tourist Board and Baron Foods, the Saint Lucia Hotel and Tourism Association is pleased to announce Baron Foods/ SLHTA’s Rhythm and Spice Festival 2013. This event will be hosted on December 15 at the Pigeon Island National Landmark from 12:00 pm – 6:00 pm. Rhythm and Spice was conceptualised and first hosted by the ...

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Build a strong referral network to boost your business

A new Manta study shows more than half of small business owners get their biggest boost in business from customer referrals, not from Facebook, LinkedIn, or even personal relationships. In a survey of more than 1,000 small-business owners, 78 per cent of them say they’ve asked for a recommendation. In addition, one-third of the small-business owners admit they’ve reviewed recommendations ...

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Can improvements in productivity bring about benefits to all?

With the advent of the National Competitiveness and Productivity Council, discussions have begun within the public domain about what the benefits of productivity would be for any nation that chose to implement productivity strategies. Internationally, one of the most successful competitive councils is that of the National Competitiveness Council of Ireland. Although there is a slight variation in this council’s ...

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LIME again Shares the Cheer with Christmas winners

Dozens of lucky LIME customers are celebrating their good fortune this week after LIME gifted landline, Internet, mobile and LIME TV winners in its ‘Share the Cheer’ Christmas promotion. They were presented with gas vouchers, hams, turkeys and Samsung Galaxy tablet computers. The winners come from various parts of Saint Lucia. They qualified for entry by doing mobile TopUps of ...

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United & Strong attends UN meetings to mark Human Rights Day

Saint Lucia’s United and Strong is among international organisations at the United Nations this week to mark Human Rights Day on December 10. Co-Executive Director Kenita Placide will discuss the situation of Saint Lucia’s lesbian, gay, bisexual and intersex (LGBTI) people in a series of meetings in New York from December 8-11 organised by the International Gay and Lesbian Human ...

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Digicel gives away more money

Digicel continues to reward its extraordinary customers islandwide through its ‘Brighten Someone’s Christmas’ promotion. Postpaid customer Rick Barnard and prepaid customer Fernando Emmanuel are now the third and fourth winners of $5,000 cash each in the promotion. Barnard, a loyal Digicel postpaid customer from 2006, became the third weekly winner after paying his postpaid bill in full and on time. ...

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Coconut Bay brings goodwill and cheer to the south

Coconut Bay Beach Resort & Spa extends its corporate spirit of goodwill and love to the people of the south for the festive season tomorrow. This will take the form of a philanthropic outreach that will benefit three care giving institutions namely the Comfort Bay Senior Citizens Home, the Vieux Fort Special Education School and the St Jude Hospital Paediatric ...

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Local youth challenge country to rethink

The first ever Bank of Saint Lucia youth environmental contest entitled RETHINK: BOSL Recycle Challenge has come to a close and hailed a success by the organisers and title sponsors of the School Competition – Bank of Saint Lucia. RETHINK was held under the 2013 World Environment Day theme ‘Think. Eat. Save’. Over 170 students from 16 schools across the ...

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LIME, Samsung Share the Cheer with Neo party

Some of the hottest handsets are available from LIME for Christmas 2013. LIME has been putting out new handsets and specials just about every day since mid-November. One of the most exciting handsets available is the Samsung Galaxy Pocket Neo, and it was showcased this week with an exclusive party at LIME Baywalk for specially invited VIP customers. The guest ...

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Digicel says it continues to brighten lives

Digicel continues to brighten the lives of St Lucians with fantastic cash prizes, great savings and trendy handsets. The residents of Dennery, Micoud and Laborie saw scores of Digicel team members bring the joys of the Christmas season to their doorsteps and communities on the Digicel’s Brighten Someone’s Christmas roadshow. The magic began at 3:00 pm from the Digicel Head Office in ...

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Digicel brightens customer’s Christmas

Digicel, through its ‘Brighten Someone’s Christmas’ promotion is giving away $100,000 in cash and prizes. Customers can avail of the cash and prizes by simply topping up $10 or more, paying their postpaid bills in full and on time or by joining the Digicel family. Digna Medard, teacher of the George Charles Secondary School and resident of the Anse La ...

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CIBC FirstCaribbean flagship branch to open next week

Next Friday CIBC FirstCaribbean will throw open the doors of its newest state-of-the-art branch, a stone’s throw from its Headquarters at Warrens in Barbados, to its customers. Employing 39 staff, the 13,700 square-foot Warrens Banking Centre represents the Bank’s latest investment in its network of branches and Instant teller (ABM) machines across the Caribbean. Within the last three years, the ...

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CIBC FirstCaribbean focused on schools

The Adopt-a-Cause Programme is an annual programme spearheaded by CIBC FirstCaribbean employees who identify and select organisations within their communities that are in need of a helping hand. This year the bank’s employees opted to assist local schools in creating more lively and engaging school environments as well as providing supplies needed for a productive school year. The corporate banking ...

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Competitiveness and productivity — the way forward for successful economic development

The St. Lucia National Competitiveness and Productivity Council (NCPC) hosted its inaugural meeting on October 18. The aim of the council is to identify the key issues related to competitiveness and productivity in St. Lucia as well as provide timely and effective recommendations to policy makers, private sector and other stakeholders. The council intends to do this through research, broad ...

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Spanish training for maritime sector

The Ministry of Tourism, Heritage and Creative Industries in collaboration with the Argentinean Ministry of Tourism has organised an intensive Spanish training programme for persons employed within the maritime sector. The programme comes on the heels of a visit to Argentina by Maritime Consultant Cuthbert Didier where talks were held regarding an international bilateral cooperation project between Argentina and Saint ...

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Ministry concerned about road fatalities

The Ministry of Infrastructure, Port Services and Transport (MIPSAT) has noted the increasing trend of road fatalities on Saint Lucia’s roads over the past few years. To date, despite repeated calls for caution and safety, 22 lives have been tragically lost in 2013, the ministry said. As such, the ministry has called for a meeting to be chaired by Phillip ...

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LIAT cargo and Quikpak boost services for season

LIAT Cargo and Quikpak Services are redoubling efforts this holiday season to move extra bags and packages throughout the airline’s Caribbean-wide network. LIAT’s Executive Manager of Cargo and Quikpak Wilbur Edwards announced that the cargo and Quikpak division was already accepting and delivering extra bags, packages, presents and other personal items to LIAT’s many destinations. “Just take your excess bags ...

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Digicel’s text to win brightens customers’ Christmas

Digicel for the past few weeks has been rewarding all customers with fantastic giveaways and cash prizes. With the introduction of yet another innovative text to win promotion, one lucky Digicel customer will this month win $2,000 cash plus a gift valued at $500 to brighten a child’s Christmas. The lucky customer will be required to choose a child of ...

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LIME ‘Shares the Cheer’ in Dennery, Babonneau, Soufriere

Saint Lucia is loving the LIME Christmas promotion, Share The Cheer, with lots of giveaways, instant reward and huge discounts on handsets and services. In addition to the many specials available in-store, LIME has been hitting the road, visiting several communities to conduct sales drives and share with the needy. This past weekend, Babonneau, Dennery and Soufriere were taken by ...

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New executive for National Principal Association of St Lucia

The National Principal Association of St Lucia, from its recent election, has a new executive mandated with charting the way forward for the association. The new executive comprises: Dr. Cadelia Ambrose — president Olivia Mathurin — vice president Claudia Edward — secretary Maurica Alcee — assistant secretary Davis Thomas — treasurer Judy Johannes — PRO Valerie Henry — floor member ...

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Leo Casimir is 2013 winner of Juanita Altenberg Award for Excellence

The board of the Caribbean Vulnerable Communities Coalition (CVC) is pleased to announce that Leo Casimir is the 2013 winner of the Juanita Altenberg Award for Excellence. Casimir is a Caricom project coordinator with the Regional Global Fund Grant. In making the award, CVC Board Co-Chair Donna DaCosta-Martinez said Casimir is to be lauded for being instrumental in mobilising civil ...

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Calls for media regulation

Minister for Information and Broadcasting Dr. James Fletcher has indicated that steps are still underway to standardise the media in Saint Lucia. Thus far, the Ministry of Information and Broadcasting has solicited comments, suggestions for improvement, and expression of concern on a proposed Draft Broadcasting Authority/Services Bill. Dr. Fletcher said he is not a big fan of government involvement [in ...

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LIAT assures customers ahead of Christmas season

The management of LIAT wishes to reassure its customers that it is doing everything to make their journey during the busy Christmas season as smooth as possible. The company confirms that its fleet modernisation efforts are continuing with five new ATR aircraft being added so far and two more due to arrive in January 2014. “Even as we continue the ...

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Sagicor hosts open day to inform BAICO customers

British American Insurance life policies(universal life, term life, whole life, endowment, home service life and group pension) have been transferred to Sagicor. As part of efforts to sensitise British American Insurance (BAICO) customers of this change, Sagicor is set to host an open day on Friday at their Castries and Vieux Fort branches. The aim of the open day is ...

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CatchAFyah Caribbean Feminist Network hosts logo competition

CatchAFyah Caribbean Feminist Network, a collective of passionate Caribbean activists dedicated to gender justice, is currently hosting a logo design contest. The organisation is seeking a logo that captures and reflects the spirit and philosophy of the CatchAFyah Caribbean Feminist Network. It is expected that the logo will further develop the organisation’s identity as a Caribbean feminist network and will ...

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NWU, Karib Cable management meet

The management of Karib Cable and officials from the National Workers Union (NWU) met during this week for the first time since the NWU was granted official trade union recognition on behalf of technical workers employed with the company. The parties agreed to an industrial protocol that is driven by natural justice in the absence of a concluded industrial agreement. ...

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Digicel gives back

Digicel last Friday gave back to the Anse La Raye community and brightened the lives of 150 individuals. A delicious breakfast compliments Digicel was served to the underprivileged families in an effort to share the holiday spirit. The team had the opportunity to set up at the Anse La Raye community centre to commence its feeding programme. Digicel team members ...

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LIME giving free gas vouchers for Christmas

The Christmas deals at LIME keep getting better as the company continues to give customers more chances to share in the winnings in its “Share the Cheer’ Christmas promotion. From now until December 16, all LIME prepaid mobile customers topping up $20 or more will automatically qualify for a chance to win $25 SOL-approved vouchers which can be redeemed for ...

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Nobody opening or responding to your emails? Checklist: Six tips to keep handy

In this article, you’ll learn… • Six ways to elevate subscriber engagement in your email programs • The rapid changes in email that could affect your campaigns Subscriber engagement refers to the level of engagement or interaction an email subscriber maintains with a brand’s email communications. The lack of subscriber engagement has become a critical topic for email marketers in ...

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CIBC FirstCaribbean supports St. Lucia Cancer Society

CIBC FirstCaribbean continued its support of the fight against cancer this year with its second annual Walk for the Cure held October 6. The annual walk was just one component of the bank’s month-long fundraising activities to benefit local cancer societies. Country Manager Mauricia Thomas-Francis said the hosting of the walk reflected the importance the bank continues to place on ...

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LIME and NTRC increase public telecommunications access

Public access to affordable telecommunications services is to increase substantially in the town of Soufriere thanks to the signing of a contract between the National Telecommunications Regulatory Commission (NTRC) and LIME. As part of its mandate, the NTRC is responsible for managing a Universal Service Fund aimed at supporting the social, educational and economic development of Saint Lucia through the ...

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Merlinda Alexander shares the cheer with LIME

LIME is sharing the cheer with yet another amazing winner this week. Merlinda Alexander was feeling like a winner in any case. After all, she was already getting Double Data on her MyPlan postpaid plan in the Share The Cheer promotion launched by LIME for Christmas 2013. But LIME had more in store for the 30 year old. Alexander was ...

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Local fashion show to feature local designer Taribba do Nascimento

JQ Rodney Bay Mall presents Christmas Fashion Fusion on November 27 at 6 pm. This annual event is known to kick-start the shopping season by showcasing the latest in fashion from JQ Mall’s finest stores. This year’s fashion show will feature local designer Taribba do Nascimento of Meme bête… Meme bête… is St. Lucia’s only manufacturer of luxury handbags. This year ...

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NWU operations change

The National Workers Union (NWU) will as of Monday introduce and add a new dimension to its overall operations. The NWU will roll out its new Industrial Relations Grievance Form in six of its branches in the northern part of the island, with the ultimate aim to implement the new thrust in all its branches. The form, when put into ...

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LIME releases exciting iPhone 5s & 5c

LIME this week announced that the iPhone 5s, the most forward-thinking smartphone in the world, and iPhone 5c, the most colourful iPhone yet, are available to customers at all full service retail outlets with immediate effect. The handset launch comes as a part of the company’s Christmas Share The Cheer campaign which kicked off last week. As part of the ...

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Netshop – the best online shopping rates and experience in St. Lucia

Motivated by the need to provide a stress-free online shopping experience to clients that is second to none, Netshop (St. Lucia) Ltd was established on July 10, 2010. The introduction of Netshop — with two offices in Castries and Vieux Fort — saw the birth of a fast and reliable service committed to providing the complete online shopping experience. The ...

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NWU submits proposals to gov’t

The National Workers Union (NWU) has submitted proposals to the Government of Saint Lucia on behalf of hourly and daily paid Town and Village Council and non-established workers of Government. The NWU’s letter to Government states that the last industrial agreement between Government and the NWU ended in March 2013. “In keeping with accepted industrial relations practice and the provision ...

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Five hotel awards at Virgin Holiday Awards

Saint Lucia continues to capture prestigious awards after five of the island’s hotels received recognition at the Virgin Holiday Awards. The five winning hotels from Saint Lucia are St James Club, Morgan Bay Resort and Spa; The Body Holiday; East Winds Inn; Sandals; and Coconut Bay Resort & Spa. “This award has capped off a good year for Saint Lucia ...

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LIAT loan guarantee needs Parliamentary approval

Prime Minister Dr. Kenny Anthony has clarified the LIAT loan guarantee issue after concerns were raised by Castries Central MP Richard Frederick at Tuesday’s House sitting. Last week in a show of support to the airline, the Government had announced that it agreed to guarantee an EC$3M loan to the cash strapped airline. Addressing Parliament, Dr. Anthony said the guarantee ...

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Digicel gives and gives and gives

Team Digicel will brighten the lives of less fortunate families in various communities across St Lucia, bearing gifts of food hampers and glad tidings during the Christmas season. The Digicel team will make deliveries of over $25,000 worth of food hampers to families who were nominated by Digicel staff, with a final selection made by a panel which also comprises ...

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LIME joins anti-corruption group

Regional telecommunications provider LIME, through its parent company Cable & Wireless Communications (CWC), is now a part of Transparency International’s (TI) Business Integrity Forum, a group of companies committed to ensuring that their operations and business dealings are corruption free. TI was established in 1993 to monitor and publicise political and business corruption. It now has representation in 100 countries. ...

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Gordon Charles new Chamber president

The St. Lucia Chamber of Commerce, Industry and Agriculture held its 129th annual general meeting on November 20, where Gordon Charles of JQ Charles Group of Companies was elected president, while Esther Browne-Weeks of East Caribbean Financial Holding was elected to serve as first vice president. The meeting was held at the Royal St. Lucian Conference Room The complete Board ...

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CDF rebranded — more than just a new image

The Cultural Development Foundation (CDF) exists in a competitive world and competes daily for people’s time and attention, for funding, sponsorship and recognition. The new brand and new structure have been designed to re-align the work of CDF with the contemporary needs of Saint Lucia’s emerging arts and culture sector in a world where the creative industries are becoming major ...

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Christmas Cock Riddim released

The Stratosphere Muzic Christmas Cock Riddim was officially released on Wednesday November 13 and Tuesday November 19. Produced by Courtney “Curty” Louis, the riddim features music from Stratosphere Muzic artistes Ricky T, Mongstar, Marie-Anne and Jay Budz as well as Kakal and Soca Mafia. The first three releases were Ricky T “Christmas Day”, Mongstar “Christmas Pie and “On De Counter” ...

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New Municipal Building and Community Market for Gros-Islet

A Caribbean Development Bank (CDB) funded project is set to uplift the northern town of Gros-Islet. The newly constructed Municipal Building and Community Market was financed under the Basic Needs Trust Fund sixth programme (BNTF 6) of 2009. The BNTF is a programme of the Saint Lucia Social Development Fund (SSDF) to ameliorate the conditions of vulnerable segments of society. ...

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Tips for presenting a social media strategy to the executive

If you are rocking the social sphere, at some point you may have to present your work to some higher-ups. No pressure. Just remember this: Your presentation could mean the difference between enterprise adoption of a great new social media strategy—or the relegation of social to the cubbyhole. But fear not. Here are five tips that could help make your ...

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ECFH to ‘Link Up’ young entrepreneurs in St. Lucia

Young entrepreneurs in St. Lucia will this Saturday get a chance to fuel their passion, share ideas and focus more intensely on their chosen business initiatives. The occasion will be a young entrepreneurs forum dubbed ‘Link Up.’ It will be held at Coco Kreole Conference Room in Rodney Bay from 4:00 p.m. to 8:00 p.m. ECFH has teamed up with ...

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‘Swipe n Smile’ with BOSL this Christmas

Bank of Saint Lucia (BOSL) wants its customers to ‘Shop, Swipe n Win’ this festive season. In its bid to share the joy and good cheer of the season, Bank of Saint Lucia will reward one lucky credit or debit card customer with $5,000 cash in January. Any BOSL credit or debit card customer who spends $500 or more during ...

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39 top young footballers complete the Digicel Academy

The best young footballing talent from 12 countries across the Caribbean and Central America completed the 2013 Digicel Academy held at the Kensington Oval in Barbados. Teams comprising players from Antigua and Barbuda, Barbados, Bermuda, Grenada, Haiti, Jamaica, Panama, St. Kitts and Nevis, St. Lucia, St. Vincent and the Grenadines, Suriname and Trinidad and Tobago featured in a dramatic final ...

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LIME & Feed the Poor treat the less fortunate

Christmas came early this year for dozens of Saint Lucia’s less fortunate and vulnerable citizens, thanks to LIME. LIME partnered once again with Feed the Poor Ministries to provide over 100 persons with lunch comprising of three-course meals prepared by an acclaimed local chef. The luncheon was held on Friday at the Derek Walcott Square, in the heart of the ...

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Regional banking conference ends in St. Lucia

The 40th annual general meeting and conference of the Caribbean Association of Banks ended in St. Lucia at the weekend with delegates exploring innovative technologies that will change the way banking is conducted in the Caribbean. “We have started a new conversation about changes to the market, the operations of banks, the way we operate the banking system and the ...

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Luxury Caribbean resort supports evenings of excellence seminars

Patrons attending the upcoming motivational evenings of excellence in Florida and New York have a chance to win a vacation at one of the Caribbean’s luxurious boutique resorts. Tucked away on gently sloping tropical beachfront on the northwest coast of St. Lucia, the luxurious Calabash Cove Resort and Spa in St. Lucia has announced its support of the upcoming events, ...

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Orange Media rebrands

Orange Media Group Inc. has rebranded and repositioned itself to serve its clients better. Orange Media has conceptualised and executed marketing and communications campaigns for high-profile clients in telecommunications, insurance, banking and retail. It distinguishes itself through innovation, bold, colourful and creative concepts which defy traditional approaches to marketing, advertising and corporate communications. Orange Media has a global network of ...

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