(PRESS RELEASE) – For the third year, the Caribbean Youth Environment Network in Saint Lucia (CYEN)– a non-profit, civil society organisation that focuses its resources on empowering young people and their communities to develop programmes which address socio-economic and environmental issues—will commemorate the internationally observed Earth Hour with a Multi–generational Relay on Saturday, 28th March.
The relay will begin at 6:30 p.m. at the Stanley Jon Odlum Secondary School and end at the Sir Derek Walcott Square at 8:30 p.m.
The relay will serve as a symbol of the collaborative efforts of persons from all generations in society who are keen to promote biodiversity awareness, conservation and climate change adaptation and mitigation.
During the relay, green champions and environmental guardians will be stationed at each torch exchange point showcasing posters with environmental messages to motorists and pedestrians alike.
Earth Hour 2020 will focus on raising ‘Voices for the Planet’. Relay participants will symbolically pass on the baton through the generations to highlight the importance of succession in advocating for and conserving the environment in the long-term. After the relay, a film with a focus on environmental issues will be viewed at the Derek Walcott Square.
As part of the awareness-raising campaign, ahead of the commemoration of Earth Hour, various social media hashtags will be used and shared.
Saint Lucians are encouraged to promote the #EarthHour #Voicefortheplanet #Connect2Earth and #VoiceForSaintLucia campaigns on social media and in their communities to support the movement, as well as observe Earth Hour from 8:30 to 9:30 pm on 28th March by turning off non-essential lights. The support of the public is crucial in the success of this awareness-raising campaign.
Organized by World Wide Fund for Nature (WWF), Earth Hour was famously started as a lights out event in Sydney, Australia in 2007. Since then, it has grown to engage millions of supporters in more than 185 countries and territories, inspiring individuals and organizations worldwide to take action for the environment.
During this global event, individuals, communities, households and businesses are encouraged to turn off their non-essential lights for one hour, from 8:30 p.m. to 9:30 p.m., as a symbol of their commitment to the planet. This global movement continues to grow and is a symbol of a broader commitment toward nature and our planet.