Add St. Lucia News Online on Whatsapp +1758 712 6700; get major headlines and source us with news tips, photos, and videos

Campari consumers win a trip to Trinidad Carnival

Press Release

 Share This On:

(PRESS RELEASE) – For the third consecutive year, Campari, the drink of Carnival in the region will give a lucky consumer and their guest the ultimate Trinidad Carnival Experience.

The Campari Play Mas promotion ended in Suriname on December 14, 2019 with Luciën Pienas selected as the winner. Pienas and his guest will share the experience of a lifetime as they join brand representatives in the twin island republic for the Caribbean’s Largest Party.

Campari has dominated carnival activations in major markets including Jamaica, St. Lucia, Barbados and Guyana. The brand has continuously proved itself as “the drink of Carnival” and has taken it a step further with this year’s ‘Play Mas!’ campaign, which provided consumers the opportunity to win a trip to Campari Carnival activations in another country.

“For the better part of three years Campari has been a major player in some of the region’s biggest carnivals. ‘Play Mas!’ is a celebration of the many exciting elements that come together to make the region’s Carnival’s unique. Trinidad Carnival is particularly special because it gives our lucky consumer an overall exciting experience. In Trinidad we have done a lot of work to establish the brand as the drink for all celebratory occasions, we have seen significant growth and expect to remain on a growth trajectory for this year and years to come” shared Kamal Powell, Brand Marketing Manager for the Region.

Suriname’s winner Luciën Pienas and his guest will enjoy the Campari VIP Experience as they receive airfare, accommodation, costume, spending money, merch and entry to some of Carnival’s hottest events. Winners from Guyana, St. Lucia, St. Vincent and Belize will then travel to Jamaica for the island’s carnival experience.

“It really is amazing to be able to reward our loyal consumers in this way. Not only are the activations in their home territories magnificent but they also get to share the joy and novelty of a completely different kind of experience. Campari is the only way to truly enjoy Carnival,” continued Powell.

The Campari Carnival experience for Pienas begins in Trinidad on February 20.

This article was posted in its entirety as received by This media house does not correct any spelling or grammatical error within press releases and commentaries. The views expressed therein are not necessarily those of, its sponsors or advertisers.

Leave a Reply

Your email address will not be published.

For security, use of Google's reCAPTCHA service is required which is subject to the Google Privacy Policy and Terms of Use.

I agree to these terms.

This site uses Akismet to reduce spam. Learn how your comment data is processed.