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Telecommunication provider Cable and Wireless plans to invest more than US$1 billion in the Caribbean and St. Lucia over the next couple of years with the aim of improving the quality of service and technology provided to its consumers.
Chief Executive Officer for the Caribbean Martin Roos made this announcement today, August 26 at the company’s Gros Islet Office.
The CEO told media operatives that the plan will be rolled out no later than October this year, and will see significant improvements in its overall services.
Roos said that some US$13 million will be invested in St. Lucia, alone. He admitted that the company has to some extent been laid-back on its investment and work to improve its services in the Caribbean, but things will change with the investments.
Roos said the investments will focus on four key areas: improved mobile coverage, fixed mobile service coverage with improved broadband speed, and quality television and business solution.
“We will capitalise on our current infrastructure to bring about speeds of about 15 megabyte and will not stop but will continue in coming years,” the CEO explained.
Roos said that they also aim to become “a much better engine at helping the business community in the various islands and then tapping into the wealth of opportunity that advanced telecom solutions can provide”.
He told the media that the work will not stop there because there are other areas the company have to improve in.
“In how we service our customers in the contact centre, in our product offerings and the look of our stores, making it more attractive to come and do business. Cable and Wireless has been in the Caribbean for 100 years and we are investing here for another 100 years and re-take the initiative, and we are coming back strongly. We have an important role to play in St. Lucia and the rest of the Caribbean.”
The company admits that it may no longer be a global player in the telecommunications industry, but said it is seeking a bigger slice of the market in smartphone penetration in the Caribbean. Growing its presence in television is another area the company is focusing on.