(PRESS RELEASE VIA SNO) – Top stars from the world of football including World Cup medal winner Mats Hummels, Olga García and Vero Boquete are joining forces with Saint Lucia-based Sacred Sports Foundation as part of a new initiative called Common Goal.
The innovative initiative sees Sacred Sports join a host of other football for good sports for development agencies around the globe supported by professional footballers from the men and women’s game.
Sacred Sports is among 27 top organisations that will benefit from financial support provided by the players as part of the first round of Common Goal programmes.
Common-goal.org is a charitable project created by streetfootballworld and Manchester United and Spain midfielder Juan Mata with the aim of using the immense power of football to generate social change and improve people’s lives. It is about uniting the world of footballers behind a shared commitment to give back.
The idea is simple, professional football players and managers pledge a minimum of 1% of their wages to a collective fund, which is then allocated to football for good charities that create the greatest impact worldwide.
Saint Lucia’s very own Sacred Sports Foundation (SSF) has been selected as one of the organisations that will be part of the first Common Goal collaboration cycle that will show the world the power of football for social transformation.
SSF will expand its work on gender equality with the help from players of Common Goal : Mats Hummels (FC Bayern Munich & Germany), Olga García (FC Barcelona & Spain), and Vero Boquete (Bejing BG & former Spain captain), who have agreed to help develop further the work being conducted in communities across Saint Lucia.
“We have supported the Common Goal concept from the onset and are overjoyed to have been chosen to be among the first to deliver an amazing programme on behalf of this initiative” said SSF Executive Director – Nova Alexander. “We will be adding to our gender awareness and inclusion programmes by extending our Girls2Women’s outreach with an innovative project called ‘Model Behaviour’ that will combine football, fashion and the arts to help young teenage girls struggling with identity issues build a healthy body positive image, improve self-esteem and develop as community leaders whilst encouraging more girls and women to participate and lead in sports.
The first year collaboration kicked off in May, following the allocation of pledges from 36 players to 27 organisations championing social change across the world. Together with media partners, the global audience reach will be in excess of over 200 million football fans.
Model Behaviour will be carried out with the support of the fund Common Goal and managed by the King Baudouin Foundation. #commongoal #globagoals5 #girlpower