The locally owned and operated resort chain will once again celebrate such an achievement, improving from 40,000 to 50,000 likes within the last year.
“We’re ecstatic by the growth of our social media presence especially our Facebook page,” explained Bay Gardens’ Marketing Officer, Dinesh Daswani, “We owe it all to our strong social media plan and online marketing tactics, as well as our dedication to keeping the page current and interactive for all our loyal fans”
With an increase of approximately 40 to 100 new page ‘likes’ each day – which has played an integral role in a coordinated online marketing and social media strategy that’s resulting in more direct bookings for the properties – it’s no wonder why Bay Gardens was presented with the Marketing Excellence Award at the 2015 St Lucia Business Awards this past January.
“We monitor our Facebook page quite closely. Our team is on it several times a day answering questions, posting new material and interacting with users,” continued Mr. Daswani, “We also keep a close eye on our page audience statistics to help tailor our content to appease our fans.”
Bay Gardens has become known for offering several exclusive offers to its social media fans, which has proven to be instrumental in keeping their followers happy and engaged. Their page is known to promote offers of anywhere from 30-50% off and contests for various prizes and giveaways. Bay Gardens Resorts Instagram profile has also gained popularity in the past few months, reaching over 1700+ followers.
Local residents looking to get in on the excitement are encouraged to ‘like’ or ‘follow’ us by visiting our Facebook page or Instagram profile (Bay Gardens Resorts)
“Our page isn’t just for overseas fans,” explained Dinesh, “We’ve got a lot of local support on Facebook and Instagram as well, so we’re often posting specials and contests with Lucians in mind!”