Tuesday, October 30, 2012 – As Saint Lucia prepares for the 27th annual Atlantic Rally for Cruisers event, focus has been placed on promoting yachting tourism.
The main aim of this rally is to bring to the yachters the attention of Saint Lucia’s growing tourism industry, including hotel development, dining, beautiful beaches, and the many other attractions.
The Atlantic Rally for Cruisers (ARC) is considered to be the world’s largest trans-ocean sailing event and this year marks the largest entry level and grouping of yachts coming to Saint Lucia.
Public Relations Manager of the Saint Lucia Tourist Board, John Emmanuel, spoke on the need to expose yachters to the many product offerings of Saint Lucia.
“It gives us an added opportunity for us to highlight and showcase the cultural St. Lucia, for us to highlight and showcase the island’s cuisine, for us to highlight and showcase the many other hotel and tourism offerings that makes St. Lucia such a unique destination. So as we get ready for the 27th edition of the Atlantic Rally for Cruisers, and our 22nd year of serving as the finishing line, we have begun in earnest the preparation for receiving what will most likely be the largest entry level and the largest groupings of yachts that will take part or make up the 2012 Atlantic Rally for Cruisers season.”
Emmanuel also highlighted the contributions that this event can make to the country’s economic development.
“We have always strived to incorporate programs and activities that will ensure that they get off the vessels and can now immerse themselves into the life of St. Lucia, into the actual community. We prepare for them, we ensure that these are the partners, the Rodney Bay Marina, the town of Gros-Islet, the Rodney Bay area, and of course, all of St. Lucia is prepared for them. The hope is to get them to move around, to get them to visit new places here on St Lucia, to get them to mingle with the local community. And all of this of course, generates its own economic activity.”
The 2012 rally set sail from Las Palmas de Gran Canaria on November 25 en route to the Rodney Bay Marina.
This year’s event is expected to be a magnitude of its own as over 234 boats are expected to participate, reflecting a general trend in cruising.
Yachters are expected to be welcomed with shore-side activities, lectures, ARC prize-giving, music, food and drinks.